The global blueberry market is actively expanding, but the crop’s profitability is decreasing. Meanwhile, Ukraine has strengthened its position in the frozen raspberry segment, displacing Serbia due to lower prices.

The global berry trade is undergoing structural changes. Blueberries are showing rapid production growth, especially in Peru, which has become the leader and significantly reduced the shares of Chile and Spain. At the same time, berry prices have remained stable for several years, which, against the backdrop of inflation, means a decline in profitability.

The fresh raspberry segment is transitioning to a different development model. Poland has reduced exports by nearly 30% but doubled their value through the cultivation of club varieties, greenhouse technologies, and contract production. It is becoming increasingly difficult for new players to enter this market, which is becoming high-tech and dependent on agreements with buyers.

In the frozen raspberry market, global demand remains stable at around 500 thousand tons per year, with an acceptable price for extra-class at 2.8–3 €/kg. Ukraine, having increased production, has temporarily displaced Serbia.

Reference source: http://surl.li/vkboswe456h